Forge eMail Marketing

Email marketing is an important form of direct marketing which, when done the Forge way:

• Communicates messages to your audience using electronic mail.
• Uses branded, repetitive communication to enhance your relationships with existing customers to encourage loyalty and repeat business.
• Enables interested parties to opt-in to receive your information and enables you to acquire new customers through viral marketing campaigns such as send-to-a-friend or recommended reading.

Some of the advantages that Forge’s eMail Marketing products include:

• Via e-mail marketing you can distribute information to a wide range of specific, potential customers with surgical-precision.
• Compared to other media investments such as direct mail or printed newsletters, it is less expensive and more accurate.
• An exact return on investment can be tracked.
• Its immediacy, both when setting up and sending out a campaign, as well as response from recipients, makes email five times more effective than direct mail and 20 times more effective than banner adverts placed on Web-sites.

Forge offers a Web-based service that includes everything you need to manage your email marketing and communications.

Best-practice audience management features allow you to easily organize and manage your audience members while you grow your audience the right way.

Campaign features helps you create stylish campaigns and systematically organize relationships to help you get great results.

With our response features, you’ll see how your audience members responded and use that knowledge to create more effective campaign.