You have to admire the clever creative tenacity that makes Stormhoek wines the marketing phenomenon it is. An upstream bankruptcy has Stormhoek and its partners in trouble and they are resolute to do what it takes to ride out the storm - a common theme here in South Africa at the moment, but let me not digress - so we will get see if crowd-sourcing emergency bridging finance a la ‘Own a vine. Save a job at Stormhoek‘ can save the day. (Stormhoek’s UK distributor Orbital collapsed late 2007.)

I strongly suspect there will be a collaborative contribution to this cause from the local 27Dinner participants.