For a glimpse of what might be the makings of truly immersive marketing, beyond the banner, if you haven’t yet and are interested in this kind of phenomena read Secret Websites, Coded Messages: The New World of Immersive Games at Wired.

My prediction is that ARGs will evolve into a highly competitive mediascape, where instead of the tightly owned and controlled independent instances of these early efforts we will see ’scenes’ spontaneously evolving with various commercial and other interests vying for attention and influence. Let the games begin! (and autopoëtic environs evolve:))