“We need to find a way to enhance our Customer Engagement”

“We're moving from traditional to online retailing”

“We're here to change our business model”

“It's not just about branding it's about Direct Response!”

“Forget Direct Response – it's the Loyalty 2.0 relationships that matter”

“New to File Customers”

“Nobody Talks about us – except ourselves!”

“We're less interested in the new-to-files and more focused on the Life Time Value.”

Just some of the outtakes from actual conversations I had over the last few days in the halls of CJU in Santa Barbara. Over the next few days as I catch up and decompress from the trip back to South Africa I'll talk more about each one of them and the implications for the company I interviewed.
I must say the perspectives held by some of the businesses were frankly startling. Some of the oldest, most established businesses seem ready to embrace change and destroy existing business models to adopt a new consumer centric approach, while other pure online plays are developing strategies to move to compete in the offline space!

More later — got to  dash — calling my flight to Johannesburg!