Affiliate compensation is a tricky calculation at best, when setting up an affiliate program & few issues evoke as much discussion as the ideal compensation plan.

Pay too little and your program is never going to make it off the launchpad – pay too much and you'll run the risk of no return and an eventual marketing collapse.

I've assembled some of my slides on the “4C's of Affiliate Program Management – Commissions, Cookies, Competitors and CPA's” in response to a line of questioning last night!

If you’re looking to define your affiliate program you need to know what and how your competitors are doing it! This presentation covers highlights on what to look for.

Cookies are yet another contentious issue with varying acceptance on the duration, length or even efficacy of the tracking mechanism. We investigate some of the key issues.
Forging the right payout covers what you’ll be needing to focus on when developing your payout structure and includes case studies as illustration.

If you'd like the accompanying audio recorded at my last presentation at eComXpo – let me know, I'll be putting it out as a videocast soon.