Computer Associates (CA.com) PPC Search Marketing Policy Updates
Hey Everyone,
I’ve noticed that some of the networks we’re running on including Buy.AT still have not changed the SEARCH policies to reflect the great allowances made by CA.com for search affiliates.
Please review the search policies and if you’re not already running the campaign consider running it!
The campaign is running on Zanox, Buy.AT & Webgains for EMEA – so take your pick!.
Contact me if you need any more info or have any questions
Nelson
Dear Computer Associates Affiliate
We are pleased to offer you an opportunity concerning the use of CA keywords for Internet search engines as a part of CA Affiliate program and Affiliates Agreement via the Buy.at network.
As you should know, CA trademark policy currently prohibits any use of certain domains as visible URLs for search engines by a 3rd party. (ca.com, ca.com/uk, ca.com/de, ca.com/fr, ca.com/it, ca.com/es, shop.ca.com/UK, www.ca-store.de , www.ca-store.fr, www.ca-store.it , www.ca-tienda.es, www.ca-store.eu, www.ca-store.co.uk, ca.com/uk/homestore, ca.com/de/homestore, ca.com/fr/homestore, ca.com/it/homestore, ca.com/es/homestore)
1. You may use the branded terms, as keywords for Internet search engines, solely for the purpose of directing traffic to CA websites direct or indirect under the Affiliates Agreement. The search results produced from a search from any of your keywords may not place your site above CA, in the search results of any search engine. Other display are permitted under this agreement.
2. To protect CA customer experience, you should only refer to local landing pages when advertising on a local Search Engine - For instance: on www.google.co.uk, you should only use UK landing pages with UK currency for your Paid Search ads.
3. This permission is non-exclusive and non-transferable. You agree that you acquire no rights in the name “CA” or other CA trademarks as a result of this permission agreement. You acknowledge that CA owns all rights in his trademarks and you agree that you will not contest the validity of CA’s rights while or after this permission agreement is in effect. You shall clearly and prominently identify yourself as affiliate in all offers and advertising, marketing and promotional materials relating to this Agreement.
4. As a leading software provider CA’s brand identity must be protected. Affiliate partners may not modify CA’s logo or represent themselves as CA in any way, such as by citing themselves as an “Official Site” or “Official store” in search engine listings. Partners may not use any of the content or images shown on CA’s site without prior written approval.
5. This permission agreement will take effect upon your return of this agreement to us after signing below. CA reserves the right to terminate this permission agreement at any time for any reason, upon notice to you. Unless sooner terminated as provided herein, this permission agreement shall remain in effect for as long as your Affiliates Agreement is in effect. Upon termination or expiration of this permission agreement, you must immediately cease all use of the term CA in keywords for search engines.
6. You will indemnify and hold CA harmless against any claims, actions, or demands resulting from or related to your use of CA in keywords for Internet search engines.