Digg.com landed itself in hot water today when it removed a HD-DVD Hack that had been posted on Digg. Users revolted by reposting the story and encouraging other users to repost – and repost they did in their droves, as reported in an earlier post by Sam Harrelson from CostPerNews. Seems that when you rely on a community to decide what’s relevant and you (rightly or wrongly) moderate the content you run the risk of incurring their wrath!

I don’t envy the Digg guys their position right now – they either have to keep the post alive and face a potential intellectual property lawsuit from some major companies for releasing a hack or bow to corporate pressure and kill their business model.

Some lessons here for companies with blogs. If you’re inviting comment, then you need to be prepared to accept the comment and deal with it – or you could find yourself digging yourself a shallow grave too
Jon