I was just chatting with Jonathan while he pretended to be online looking up American Idol results (my apologies to his lovely wife Leanda) and we were comparing our wives…’ Blogs.

“Tell your wife her blog is badass!” Jon said.

Then, he chatted me over a link to his wife’s blog.

I took some time to check it out and really enjoyed it. As a parent of similar aged kids, her stories hit me nicely.

So what does all this have to do with Forge and Online Marketing?

Blogs are a great way to share your experiences and opinions with like minded people. This applies to business as well. If you have a company with great “user evangelists” and great stories and testimonials, are you putting them to work for you? They allow for a directed conversation about your company and what you do.