Interesting Search Info - what retail terms are getting clicked?
I’m reading through the August Issue of Internet Retailer and was checking out their monthly column “Search me” and here are the top 10 most commonly searched retail products from May 2006:
- satellite television - 888,000
- flowers- 717,000
- gourmet foods- 655,000
- best sellers - 595,000
- books- 591,000
- gas grill- 588,000
- ipod-339,000
- furniture- 338,000
- shoes- 319,000
- cell phone - 246,000
The results are from the Neilsen/NetRatings MegaView Search Custom Data taken from over 58 search engines.
What does this have to do with affiliate marketing ?
It means that if you sell one of these products, there are hundreds of thousands of prospects searching for your products.
Do you have enough PPC budget to bring them all to your site ? Probably not.
However, there are affiliates out there ready to share the load if you let them, and give them the tools to do it.
Are you allowing affiliates to bid on your keywords ?
Are you giving them a list of the words you use ?
Smart merchants realize that there are a lot of affiliates doing Pay Per Click arbitrage who are a whole lot more savvy than the merchants themselves, and who accell at thinking outside of the box and getting the most from their PPC dollar.
Give your policy on affiliate keyword bidding a review and see if you are really getting ROI on any restrictions you put on affiliates. If you aren’t embrace the affiliate channel and funnel some of the money you save into increased commissions for affiliates that do the heavy lifting for you.
Happy Selling!